a group of people standing on a hill overlooking a red bridge

The Bay Area Speaks to the Soul

You simply have to see it for yourself. Once in your life or hundreds of times. The San Francisco Bay area is filled with iconic places and unforgettable experiences. It’s a sensory adventure, a culinary wonderland, and every day of your visit invites you to experience it all from different perspectives. Each moment is a chance to take your heart to new heights.

San Francisco Experience

a group of people eating food

A Region Inviting Exploration

You can hop from vineyard to breathtaking vineyard in Napa Valley. Stand in awe of the timeless redwoods in Muir Woods. Or take in epic Pacific views along the rugged coastline at Point Reyes National Seashore. This region perfectly blends natural wonders with charming urban escapes. Follow your curiosity and fill your heart.

a boy wearing sunglasses and blue jacket holding poles

From One High Point to the Next

No American city has more Michelin stars than San Francisco. From fine dining to food trucks, every meal here is memorable. In between, you can ride the iconic cable cars, explore eclectic and artistic neighborhoods, and find new ways to experience the destinations that have made the city an irresistible draw for generations.

a street with palm trees and buildings

Always More to See in South Bay

San Jose is overflowing with innovation and technology, upscale shopping and indulgent dining. In the mountains of Santa Cruz, you can hike and bike and fill your your camera roll with once-in-a-lifetime vistas. In Santa Clara, you’ll find Levi’s Stadium, home to the NFL’s 49ers. Palo Alto has a vibrant downtown, moments from the beautiful Stanford University campus. Throughout the South Bay, you’ll discover new favorite places and see them all from fresh and exhilarating perspectives.