A Sunshine State of Mind
two children holding hands and jumping into ocean

Paradise in the Florida Sunshine

Savor the sand beneath your feet as you watch an Atlantic sunrise or a Gulf Coast sunset. Feel the adrenaline at world-class theme parks or find serenity in a soothing spa day. This is Florida. You can do it all here.

Featured Florida Destinations

city skyline at night  from across bridge


You don’t have to go far into Florida to find all your heart desires. Jacksonville offers 22 miles of beaches, plus quaint neighborhoods and charming eateries. Keep an eye out for manatees in the waters and giraffes at the Jacksonville Zoo & Gardens. Something new everywhere you look.

palm trees along coastline

Florida Keys

Beginning in Key Largo and spanning south to Key West are 180 miles of tropical beaches and sparkling waters. Immerse yourself in the arts in Islamorada. Charter a boat for a Marathon fishing excursion or dive in and snorkel among the coral. All the keys for a perfect escape.

view of downtown orlando skyline from across a lake


The theme parks are magical. The dining is incredible. Outdoor recreation and ecotourism are all around you. Orlando opens the door to a world of boundless wonder and imagination. Every day, excitement awaits.

boat floating on turquoise blue ocean

Florida Panhandle

It’s a world-class watersports destination and a golfer’s paradise. Whether you land in Tallahassee or Destin or Panama City Beach, your Florida Panhandle vacation is limited only by your imagination. Wherever you go, sunshine and good times will follow.

sunsetting over ocean

Tampa Bay

Stroll on Tampa’s vibrant riverwalk or sink your toes in the sugary sands of the Gulf Coast. Clearwater Beach has been voted the nation’s best. St. Petersburg and Sarasota are overflowing with arts, culture, and hidden gems to delight every traveler.

south florida skyline with turquoise blue waters

South Florida

The only thing brighter than sunshine on South Florida beaches is its neon nightlife set to a salsa beat. Whether it’s Miami, Fort Lauderdale, or Palm Beach, South Florida is a treasure chest of culinary treats, eclectic arts, and nature waiting to be discovered.

fishing pier lit up as sun sets over ocean

Southwest Florida

Fort Myers has long been a home for visionaries — like Thomas Edison and Henry Ford. Now its beaches and vibrant districts draw sophisticated yet fun-loving travelers. From the Sanibel sands to the Everglade adventures, you’ll savor every day in Southwest Florida.